SEO, an acronym for Search Engine Optimization, is an important factor when you are creating a website.
One of the main functionalities of SEO is to make the website understandable for both the search engine and the user.
Even with the advancement in Artificial Intelligence and the capabilities of various technologies, there is a vast difference in how people and search engines find a website. To put it in simple words, a website will remain invisible and will not show up in the first few pages of any search engine’s results.
It is the process of getting traffic from the natural search results which people have a look at, from various search engines without paying a single dime. There are various tools which can help you with the SEO process:
(Keep in mind this list is in no specific order)
As unsurprising as it may sound, Google Analytics is the most advanced tool you can ever lay your hands on.
It doesn’t matter if you are a veteran or a newbie to the SEO field, Google will provide you with all the simple and complex things you will want to take into consideration.
Just tinker with Google Analytics for a few years and you will be able to gain some deep insight on your ranking and traffic. The tool offers a look into the basic metrics such as the amount of time a person spends on the site, the hits of a particular page, average time spent on the site as well as sessions and bounce rates.
The widely used functions provided by the tool include sorting the traffic by location, browser, and device. It also helps you understand where the revenue is being generated from. Google Tag Manager, a popular tool, is used to record various events like simple banner and button clicks, whereas the Benchmark reports help you compare your website’s traffic against the rest of the competition.
This is something which has been getting love from the SEO community over the past few years. The Google Search Console is a pretty handy tool which helps analyze various aspects of your website from backlink analysis to penalty removal. Undoubtedly, it is, in the truest sense, the Swiss knife of SEO tools.
It helps with the website’s presence in Google SERP. People can choose which sections of the site they want to index and leave out the rest, thereby allowing you to fine-tune the performance of the website when it comes to Google Search.
SpyFu comes in two versions, a free version which offers a plethora of features, as well a premium version, which lets you dig even deeper. It enables you to see the number of times a keyword has been searched according to a particular period helping you determine the problems you might face when you want to rank that particular keyword.
SpyFu also has the ability to see how much traffic a competitor gets and what keywords they use, how many clicks they get per month, ads created by them on Google Adwords, who they pay for search results and much more.
Even though the free version doesn’t offer much compared to the premium version, it sure does help the user to get comfortable with the tool and make the transition to the paid one when they want to.
Google Trend is one of the most undervalued SEO tools and is available in the market for a long time. It presents the user with information concerning a particular keyword or topic. Just like how twitter helps people understand what the most trending topic is currently, Google trends can help you search for any keyword and follow the trend depending on various factors such as a rise in a query, interest in the word over time as well as sort out the information geographically.
When you are confused on what keywords to boost your presence on the web, this tool is the best one. Not only can startups use Google trends, but established and large companies can make use of it at any point in time to understand better the needs of the people.
It is one of the best SEO tools you can look for in the market, obviously next to Google Analytics. Experts have extensively relied on Moz over the past few years because of the amount of information you can make use of.
Rank tracking, keyword research, local SEO, and on-page analysis are some of the different tools which make this software so invaluable. Other features include Moz’s own Open Site Explorer, which enables users to simply input a particular URL and get a detailed report on how it is performing.
It is undoubtedly, carefully crafted and easy to use. Some standard metrics such as the Domain Authority and Page Authority can also be calculated. The Tracking Domain Authority function helps one get an idea of how Google is viewing a website compared to its competition.
Although it is one of the few paid SEO tools one will want to use, Moz undoubtedly offers more insight and offers those functions at an affordable price.
Ahrefs is one of the largest website crawlers, just next to Google. Its Site Audit feature is one of the best thing SEO experts can make use of. Ahref’s Site Auditor helps to highlight the portions of a website which need to be changed in order to improve the website’s ranking.
It has the largest database in the world when it comes to backlinks and can help you see what backlinks your competitors are using. One can significantly boost the number of visitors on the website if used correctly.
Unlike other tools, Siteliner is an SEO checker tool which helps find duplicated content on a website. It comes with various other functions such as the ability to find broken links, the loading speed of a page, average size, number of links and much much more.
Siteliner can also help you understand where your website stands when compared to the competition.
While there is not a single tool which can help you with everything, there are plenty of options available on the market which can help you boost your ranking on the internet. Various tools provide you with information about multiple aspects of your website helping you analyze where and how you need to work to get more visitors or get more revenue.
Even though most of the tools are free to use, the paid ones are surely worth trying. SEO tools do not ensure the success of your brand or site but suggest you ways on how to skyrocket your growth.